SMPS Uber Conference 2014

Great Expectations, The Role of the Business Development Professional in Fostering Client Relationships

The 2014 SMPS Uber Conference, in Atlantic City, NJ brought together the savviest marketing and business development professionals from the Northeast Region. For the conference, Julie assembled and moderated a panel of higher education professionals to discuss how Business Development Professionals can foster relationships between their respective firms and potential clients in an authentic and meaningful way.

“I attended Julie Brown’s client panel entitled “Great Expectations, the Role of Business Development in Higher Education Procurement” at the SMPS Northeast Regional Conference. Through her thoughtful questions and conversational speaking style – mixed with her unique sense of levity – Julie accomplished what few moderators do: draw out valuable and insightful information from end users so that we – as business developers and marketers – can build relationships through an understanding of key issues, and have our project teams deliver services successfully to these clients.”

– Jason Vesuvio, Faithful + Gould, SMPS Past President

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